90’lı Yıllardan Bugüne Teknolojinin Hızla İlerlemesini Gözler Önüne Seren İkonik Cep Telefonu Reklamları

Today, mobile phones play a crucial role in our lives. These devices, which are always with us, serve as calculators, notebooks, cameras, entertainment tools, and much more. However, it took a considerably long time for phones to incorporate all these features.

In fact, at the end of the 90s and the beginning of the 2000s, today’s smart phones were almost a dream. Back then, having a phone equipped with both a front and back camera was considered revolutionary. Nevertheless, over the years, mobile phones benefited from rapidly evolving technology and developed significantly in a short period. Now, let’s take a look at this rapid evolution of phones through advertisements.

In 1996, we were introduced to the Panasonic G500, which boasted a vibration feature to ease the complaints about constant ringing:

In later models, we saw advertisements featuring Cem Yılmaz again. For example, the G600:

The durability of old phones even allowed them to function as bricks. However, we nostalgically remember the iconic 1996 Ericsson GH-688:

In 1997, the “one-button affair” introduced us to the NOKIA 3110:

Another device from 1997, the Siemens S10, which featured a colorful screen, was given as a gift to those purchasing home appliances:

In 1998, NOKIA introduced the 5110 model featuring a flip cover design. Although it may seem simple, it was a highly noticeable feature:

Also in the same year, another legendary model caught attention: the NOKIA 6110:

In 1999, the robust and visually appealing Ericsson A1018 emerged:

We also saw the previous generation of the 3310, the 3210, in the same year:

The legendary 3310 model made its debut in 2000:

In 2002, another NOKIA model was announced that would be remembered: the 6600:

In the same year, Siemens’ C55 also achieved significant sales:

In 2004, the camera-equipped Motorola E365 was released:

That same year, NOKIA maintained its market leadership with the 7610 model:

When we reached 2006, we were introduced to the slide phone Samsung E250, which was the first phone for many of us:

In 2007, the awaited revolution took place with the launch of the first iPhone:

However, not everyone rushed to make touch-screen phones immediately. NOKIA’s transitional model, the legendary 5800, was introduced in 2008:

When we reached 2010, Apple introduced another unforgettable model, the iPhone 4:

Fast-forwarding a bit, we meet the Samsung Galaxy S3, which gained popularity among nearly all Android users, released in 2012:

In 2013, we got to know the iPhone 5S, marking the beginning of iPhones equipped with fingerprint sensors:

By 2016, the iPhone 6 family was introduced, representing the first models that diverged from the traditional design:

In 2017, Apple eliminated the fingerprint sensor and introduced Face ID with the iPhone X:

Android also saw similar design approaches. The OPPO Reno 3, featuring Acun Ilıcalı in its advertisement, is one such example from 2020:

While trends may start to repeat, we still witness models that impress us with their features. The Samsung Galaxy S22 Ultra released in 2022 serves as a solid example:

In the same year, as Samsung introduced its foldable phone, it did not hesitate to take jabs at Apple:

In 2023, the focus shifted to night mode-centric cameras. The advertisement released for the Galaxy S23 quickly went viral:

By 2024, Google produced an advertisement highlighting the accessibility features of the Pixel 8 for visually impaired individuals:

In 2025, the year became synonymous with artificial intelligence, as Apple released a series of AI-themed advertisements:

We have seen the evolution of mobile phones from the 90s to today. While we possess features that were once unimaginable, it is clear that we still have a long way to go. Considering all the iconic models, the list will keep growing, so feel free to share the models you know or love in the comments.